Templates & checklists
Business plan template
Keep it to one page — if it does not fit, it is not decided yet. This template holds who you help, the problem, the offer, the money, and the first 90 days on a single sheet.
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01
1. Who you help
Name the specific person or group. Keep it narrow enough to picture one person — a broad category is not a plan.
- Who: the specific person or group
- What they struggle with today
02
2. The problem you solve
One sentence. Say it the way your customer would say it, not the way your industry would.
- The problem, in your customer’s own words
03
3. Your offer
What exactly do they get, and what does it change for them? Name the before and the after.
- What you deliver
- The before/after
04
4. Price and costs
Make the exchange visible on one page: what they pay, what it costs you, and what is left.
- Your price
- What it costs you to deliver (time, tools, materials)
- Profit per sale
05
5. First 90 days
Three checkpoints, one line each. Short enough to remember, real enough to check against.
- Days 1–30
- Days 31–60
- Days 61–90
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