Templates & checklists
First-business launch checklist
Work top to bottom and do not skip ahead — clarity before activity. A website, logo, and business cards can wait; these three boxes cannot.
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01
Offer clarity
Clarity before activity. If you cannot say it plainly, start here.
- You can describe what you sell in one sentence, out loud, without notes
- You have said it to someone who isn’t you, and they repeated it back correctly
- Your price is written down and you can say it without apologizing
02
Delivery readiness
Decide what happens after a yes, before you need it.
- You know exactly what the customer gets (deliverables, timeline, what’s not included)
- You have done the work once — even unpaid, for practice
- A second person could hand this to you and you would know what to do
03
Basic records
Keep the system proportionate to the business you are actually running today.
- A separate place for business money (even a second bank account)
- One list where every customer, payment, and promise lives
- A simple way to track what you have been paid and what you are owed
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