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Pricing clarity worksheet

If your price is below your real cost, you are paying people to hire you; if it is far above the value, you will hear it in the room. Somewhere between is your number — this worksheet finds it.

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01

Part 1 — the customer’s before and after

Start from the change your work makes, in the customer’s terms.

  • What their life looks like before your work
  • What it looks like after
  • What that change is worth to them (money, time, or stress)

02

Part 2 — the real cost of delivery

Count everything it takes to do the job once, properly.

  • Your time per job (hours × your hourly value)
  • Tools, materials, software per job
  • Overhead share (insurance, admin, etc.)
  • Total cost per job

03

Part 3 — one testable price

Pick one price and one payment point. One — not a tiered menu yet.

  • Price
  • When they pay (upfront / on delivery / split)
  • How you will test it (next 3 quotes, one conversation, etc.)

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